Sour Patch Kids has launched a new mystery flavor and invites fans to play "detective" for a chance to win $50,000.
Related: Hi-Chew Releases New Flavor in Stand Up Pouch
The limited-edition mystery flavor is now available nationwide at participating retailers.
Throughout July, Sour Patch Kids will release clues via social media, leading to the mystery flavor.
In August 2021, Sour Patch Kids will unveil the mystery flavor and select one winner of the grand prize of $50,000.
Mili Laddha, associate director of marketing, Sour Patch Kids at Mondelēz International, said, "The Sour Patch Kids brand loves to stir up mischief – and that's exactly what we're doing with this Sour Patch Kids Mystery Flavor drop. We're always looking for ways to get our loyal fans involved in what we're doing, which is why we're bringing them in on the fun with cryptic clues, social media takeovers and more."
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
