Hi-Chew Releases New Flavor in Stand Up Pouch

Contact Author
Fill out my online form.

Along with new stand up pouches, a new flavor has also been released.

Hi-Chew has announced the launch of new Hi-Chew Fruit Combos Stand Up Pouch and a new flavor, strawberry lemonade.

Related: Twizzlers Launches Mystery Flavor

The Hi-Chew Pouch contains three flavors of individually wrapped chewlets.

Each flavor combines two layers, assion fruit and mango (Tropical Smoothie), strawberry and lemon (Strawberry Lemonade) and pineapple and coconut (Piña Colada). 

This joins Hi-Chew's latest launch of fruit flavored duos.

Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc., said, "In 2020, we hosted the Fantasy Flavor Games, where consumers selected strawberry lemonade as the new offering they'd like to see released in the United States. We are thrilled to be able to launch this flavor in our new Fruit Combos Stand Up Pouch, which perfectly compliments Tropical Smoothie and Piña Colada.The three refreshing flavors tap into consumers' excitement for tropical beverages and we're looking forward to seeing the response to the fan-chosen flavor."

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

Related Content