Hi-Chew Launches Two New Fruit Duo Flavors

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Hi-Chew Plus Fruit debuted two new fruit flavors: Red Apple & Strawberry and Orange & Tangerine.

Hi-Chew has added to its line of Plus Fruit candy with two new flavors: Orange & Tangerine and Red Apple & Strawberry. 

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The Plus Fruit collection, which launched in 2017, incorporates real fruit pieces in the chewy candy.

The new flavors are described as: 

  • Orange & Tangerine brings out a burst of tang and sweetness, just like the taste of citrus fruits. The chewlet mimics the fresh flavor and bold orange color, with sparks of brightness.

  • Red Apple & Strawberry incorporates the fruity, sweet and juicy flavor that both red apple and strawberry are known for. These seasonal fruits come together and deliver a refreshing depth of flavor in each bite.

Hi-Chew Plus Fruit is offered in a three-ounce peg bag for a suggested retail price of $2.59.

Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc., said, "Plus Fruit is such an exciting product offering for HI-CHEW, and we are thrilled to bring it back to the market in a new and unique way for our brand fans. Tapping into consumers' continued interest for two fruit flavors in one, Plus Fruit seamlessly blends two delicious flavor offerings with the added fun of real fruit pieces, making the HI-CHEW experience even more fulfilling."

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