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Relaxation Nation: Trends in Calming Beverages

Despite strong year-on-year boosts in energy drink activity, a counter-trend has emerged: “anti-energy” drinks are seeing traction in the market.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

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Grimoires and the Magic of Scent

The history of fragrance is as mystical as it is violent, as alluring as it is mysterious. Unseen, powerful, spellbinding, we take a closer look at fragrance’s role in the occult texts and rituals of the past.

FiFi Finalists Breakfast

The Fragrance Foundation held its annual FiFi Finalists Breakfast at the Grand Ballroom of New York’s Mandarin Oriental Hotel on April 25, announcing the top five finalists in each of 20 award categories

The global beauty industry is projected to expand significantly through 2027

5 Critical Trends in the Future of Beauty

The global beauty industry is projected to expand significantly through 2027. These five trends and observations will be an essential aspect of the projected industry growth, according to The State of Fashion: Beauty market report.

OVR's ION3's reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.

[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance

Discover the latest AI platforms, technology and partnerships.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

The American Bar memorial at Runnymede, where the Magna Carta was signed on June 15, 1215.

Web Exclusive Part I: King John Sees Scents After 800 Years

Today, on the 800th anniversary of the signing of the Magna Carta, John King describes how he applied perfumery ingredients and medieval inspirations from King John to create novel scents.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Mint farmers and scientists are working hand in hand to preserve quality and ensure reliable yields and authentic, enjoyable mint flavors are available for generations to come.

Mint Condition from Harvest to Formulation

Innovative technologies and emphasis on sustainability have allowed this herb to continue its impact on product development.

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Flavor and Fragrance Industry Highlights from CES 2020

P&F explores some of the top trending flavor and fragrance industry tech at this years Consumer Electronics Show.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

2012 Top Ten FiFi Finalists Announced

WNBC's Janice Huff will host the FiFi Finalists breakfast this year

The 2021 Food and Beverage Flavor Trends Report identifies the latest consumer tastes and predicts upcoming changes in what consumers will look for in packaged foods, beverages and foodservice.

T. Hasegawa's 2021 Food & Beverage Flavor Trends

The 2021 Food and Beverage Flavor Trends Report identifies the latest consumer tastes and predicts upcoming changes in what consumers will look for in packaged foods, beverages and foodservice.

CBD has increasingly been positioned as helpful in dealing with issues like anxiety, insomnia, pain, stress and even addiction, though there is not enough scientific evidence to fully back these up.

CBD’s Not-So-Spectacular Growth

Spoonshot CEO breaks down its usage, regulations and what appears to be a decline in interest.

Hands preparing lavender essential oil with fresh lavender flowers and glass bottles

Natural Ingredients Are No Longer Optional in Personal Care

Essential oils provide solutions for all-natural labeling and clear ingredient demands.

Rows of glass jars filled with pastel-colored candies on blue-green shelves

Crafting Confections: Innovating for Flavor, Functionality and Fun

How flavor modulation can help create tasty treats that meet consumer demands.