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dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

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Emerging Trends Driving Innovation in Fragrance

Managing editor Jenna Rimensnyder shares her taps Mintel analyst to discuss how fragrances will have to adapt to new macroeconomic contexts, and provides insight into the June 2023 issue.

Robertet Enters New Era of Growth, Innovation and Leadership

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

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Malodor Technology is Meeting Consumer Needs with Fresh Solutions

This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.

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IFRA UK Fragrance Forum Announces Speaker

The speakers for the 2016 IFRA UK Fragrance Forum have been announced.