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Blueme Fragrance Introduces Neuroscience-Backed Sleep Scent Collection

The brand uses neuroscience research to craft fragrances for emotional and physiological benefits.

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Applying Neuroscience to Understand Consumer Preferences

By measuring the non-conscious consumer response to products, concepts and before/ after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed herein, as are two case studies.

As functional fragrance continues to boom, neuroscience is making its way back to the main stage.

Neuroscience vs. Perfumer: How the Nose Processes Smell

Understanding the best techniques perfumers can utilize while constructing a fragrance, the latest innovations in scent and more.

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Iberchem Combines Fragrance Blooming and Neuroscience in Nubirawave

New digital platform targets fragrance performance and emotional benefits in rinse-off products, expanding the company's data-driven approach to fragrance creation.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

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Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz

New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.

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Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits

The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.

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I would like to know more about neuroscience and its links to fragrance and flavor [1-Question Poll]

Please take a moment to weigh in on this week's one question poll!

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Vyrao’s Ever 11 Puts Neuroscience at the Heart of a Confidence-Driven Fragrance

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dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!

[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation

Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.

Report: Depression Suppresses Ability to Smell

A report just published in the journal Neuroscience finds reduced olfactory function and bulb volume in severely depressed people.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

Neuroscience is the scientific study of the nervous system, its functions and disorders.

Two Sense Videocast: Neuroscience's Understanding of How the Nose Processes Smell

Stuart Firestein, Ph.D., professor, Department of Biological Sciences, Colombia University weighs in on how neuroscience differs from a perfumer's perspective.

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Kimba Raises $5.4M to Bring AI-Powered Scent Science to the Future of Sleep

Startup combines olfactory neuroscience, artificial intelligence and personalized scent delivery to create a new category of non-pharmacological sleep technology.

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

The Future of Fragrance: Toward a Biotechnology of Scent Creation

How can the molecular biology and neuroscience of olfaction help shine light on the relationship between the molecular properties of an odorant and its odor quality? This question invites many others, because in order to go from stimulus to perception all the intermediate steps need to be understood.