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Applying Neuroscience to Understand Consumer Preferences

By measuring the non-conscious consumer response to products, concepts and before/ after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed herein, as are two case studies.

As functional fragrance continues to boom, neuroscience is making its way back to the main stage.

Neuroscience vs. Perfumer: How the Nose Processes Smell

Understanding the best techniques perfumers can utilize while constructing a fragrance, the latest innovations in scent and more.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

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Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

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I would like to know more about neuroscience and its links to fragrance and flavor [1-Question Poll]

Please take a moment to weigh in on this week's one question poll!

Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!

[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation

Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.

Report: Depression Suppresses Ability to Smell

A report just published in the journal Neuroscience finds reduced olfactory function and bulb volume in severely depressed people.

Neuroscience is the scientific study of the nervous system, its functions and disorders.

Two Sense Videocast: Neuroscience's Understanding of How the Nose Processes Smell

Stuart Firestein, Ph.D., professor, Department of Biological Sciences, Colombia University weighs in on how neuroscience differs from a perfumer's perspective.

The Future of Fragrance: Toward a Biotechnology of Scent Creation

How can the molecular biology and neuroscience of olfaction help shine light on the relationship between the molecular properties of an odorant and its odor quality? This question invites many others, because in order to go from stimulus to perception all the intermediate steps need to be understood.

Dr. Jeannette Haviland-Jones, professor emirita, department of psychology, Rutgers University, discussed expert panels and detecting mood odors.

F&F Perception Symposium Examines Aromas, Mood and Taste

A recap of the fourth annual Flavors, Fragrances and Perception Symposium at Rutgers University on June 8, which focused on sensory studies, neuroscience, consumer testing and new developments.

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Crossing Sensory Boundaries at SCC Annual Meeting

Cross-modal sensory integration took to the main stage at the 2019 SCC Annual Meeting and Technology Showcase, including the keynote on neuroscience-inspired cosmetic design and a talk on acoustic measurements of hair conditioning.

Stanford-Trained Biologist and Surgeon Introduces Science-Backed Fragrance House

SIX7 worked with a combined team of neuroscientists, chemists and sensory designers to develop its compounds, called “codes.”

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New Mouse Study Reveals the Brain’s 'Temporal Filter' for Odor Identity and Why Concentration May Matter Less Than Timing

Odor perception may be governed less by static receptor maps and more by dynamic temporal coding across neural networks.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Maurizio Volpi, president of Fragrance & Beauty, says, 'Myrissi represents a step change for the [i]ndustry. As e-commerce remains the privileged channel for customers, we must answer their need of an olfactive digital experience, something impossible to address until now.'

Givaudan Unveils AI Technology Myrissi to Predict Emotional Perception of Fragrance

The tech is the result of a decade of academic research in brain imagery and AI, to decode the spontaneous olfactory connection with color.

IFRA UK’s Fragrance Forum 2022 will explore how our sense of smell defines us and the world around us.

IFRA UK Fragrance Forum 2022 Explores Sense of Smell

Results from the National Smell Survey will also be revealed at this event.

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

Study Identifies Receptors Connecting Smell to Appetite When Fasting

A study has found that cannabinoid type-1 (CB1) receptors in the brain promote food intake in mice subjected to fasting and hunger by increasing odor detection.