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Top 5 Fragrance Headlines of November 2025

Find out which articles in the fragrance space captured our readers' attention.

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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

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Sense and the Subconscious: Is Liking Enough?

When it comes to product design, a simple “like” is not enough. How does consumer emotion play a role in developing engaging and successful products on the shelves?

After the two keynote lectures, an interactive creative session in which the audience will hear from four early career perfumers who have created a fragrance from a personal memory will take place.

IFRA UK Fragrance Forum 2023 is Set for Mid-October

The forum will be examining, and unpicking, the interaction between our sense of smell and our brains.

6 Digital Technology Innovation Debuts in Fragrance in 2023

From artificial intelligence platforms to dosing robots, here are the latest launches.

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Patent Pick: Isopulegol Arousal

We consumers take things too seriously. This is evident from the growing demand for products that boost our morale or relax us. While marketers offer numerous (profitable) solutions, perhaps good, old-fashioned fragrance is the answer; that's what a new patent application suggests.

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Keep Calm and Smell Linalool: Study Confirms Anti-anxiety Link

Researchers believe that with this study that they can develop clinical applications for linalool scents in treating various anxiety disorders.

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Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

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Malodor Technology is Meeting Consumer Needs with Fresh Solutions

This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.

Community gathering on social media through livestreaming and the metaverse, improvement of communication with customers, and even involving them in product development, this will surely consolidate and push e-commerce opportunities even further in the coming years.

Euromonitor Investigates Digital Engagement in Fragrances

Discover the latest insights informing the future of fragrance formulation and consumerism.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

Study Finds Extensive Variability in Olfactory Receptors

Monell researchers have found that as much as 30 percent of the large array of human olfactory receptor differs between any two individuals.

Monell Center Researchers, Collaborators ID Critical Olfactory Protein

Researchers found that mice can't smell without G γ13, which may provide insight into the underlying causes of certain smell disorders in humans.

OVR's ION3's reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.

[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance

Discover the latest AI platforms, technology and partnerships.

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F&F Literature Review: Natural Progression in Extraction, Production and Research

A brief look at the literature gives some indication of health and wellness drivers, including natural extraction, production and modification processes; authentication techniques; and even biometric efficacy research.