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Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.

How to Apply Taste and Smell Neuroscience to Create Taste Modulators

Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.

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I would like to know more about neuroscience and its links to fragrance and flavor [1-Question Poll]

Please take a moment to weigh in on this week's one question poll!

Report Says Addictive-like Eating Shouldn't Be Called "Food Addiction"

“Eating addiction,” rather than “food addiction,” better captures addictive-like eating behavior, according to a recent report published in the journal Neuroscience & Biobehavioral Reviews.

Wooden tray with natural juice samples and flavor guides featuring fruit-infused beverages and descriptive cards

FlavourTalk 2026 Brings Joy and Curiosity to Consumer Flavor Perception Conversation

This year’s exhibition and conference focused on the underlying neuroscience of flavor and how product developers can leverage this research.

Dr. Jeannette Haviland-Jones, professor emirita, department of psychology, Rutgers University, discussed expert panels and detecting mood odors.

F&F Perception Symposium Examines Aromas, Mood and Taste

A recap of the fourth annual Flavors, Fragrances and Perception Symposium at Rutgers University on June 8, which focused on sensory studies, neuroscience, consumer testing and new developments.

The webinar is designed to focus on the collective global move into the metaverse and all that entails.

BSF to Hold Sensory Science and Emerging Technology Webinar

The webinar is designed to focus on the collective global move into the metaverse and all that entails.

Woman holding a red beverage while sitting on a wooden bench under a tree in a park setting

Can Flavor Be Designed for a Feeling?

IFF's Mood Intelligence framework combines data with the creative work of flavorists.

According to author Alex Woo, there are four strategies to make things saltier without adding more table salt.

How To Best Utilize Salty, Umami And Kokumi Modulators

Understanding various methods to utilizing flavor modulators in formulations.

Black chinchilla with large ears and whiskers looking at camera against blurred yellow background

New Mouse Study Reveals the Brain’s 'Temporal Filter' for Odor Identity and Why Concentration May Matter Less Than Timing

Odor perception may be governed less by static receptor maps and more by dynamic temporal coding across neural networks.

John Hayes, Ph.D., a full professor in the Department of Food Science and director of the Sensory Evaluation Center at Penn State.

IFT’s John Hayes Receives Sensory & Consumer Sciences Achievement Award

Hayes is a full professor in the Department of Food Science and director of the Sensory Evaluation Center at Penn State.

Study: Sweet Taste Pecerption May Be Altered By Stress Hormone

Study finds that sweet taste perception and intake may be specifically affected via secretion of Glucocorticoid (GC) hormones and subsequent activation of GC receptors in taste cells.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

Co-founder, Lena Jüngst, shared, 'The idea for air up was first formed in 2016 by myself and another air up founder, Tim Jäger. We were working on our bachelor thesis, 'Neuroscience meets Design,' analyzing one of the greatest social challenges of our time: unhealthy nutrition.'

Scent-flavored Hydration Company Air Up Discusses Technology

Air Up co-founder, Lena Jüngst, shares flavor formulation insight, tech creation and more.

Smell and Taste Under the Microscope: New Webinar Links Chemosensory Science to Human Health

Colorful French macarons stacked vertically in pastel green, yellow, orange, purple, and pink

Top 5 Flavor Articles of 2025

Check out our most loved flavor headlines from the past year.

Woman in white sweater and oval sunglasses drinking from purple beverage bottle against orange background

The New Era of Flavor Leadership

Executives are aggressively redefining how flavor innovation drives commercial value in a volatile market.

In the pages ahead, you will get an inside look at what key players in the industry have marked as influencers for innovation across flavor and fragrance segments.

The 2024 Flavor & Fragrance Leaders & Newsmakers Issue

Executives from some of the most influential F&F companies provide an in-depth look at the evolving market and provide insight into what's to come.

Biter is described as being acrid or astringent in taste.

Cracking the Code of Bitterness: the Science of Natural Blockers

By understanding the mechanism of receptors and blockers, flavorists and product developers can create better tasting products that consumers will love.