How to Apply Taste and Smell Neuroscience to Create Taste Modulators

Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.
Alex Woo will break down the finer points of NeuroFoodScience and the evolution of human flavor perception.

Alex Woo is set to take the stage at Flavorcon 2023 for his session, "How to Apply Taste and Smell Neuroscience to Create Taste Modulators."

Recent advances in taste and smell neuroscience have fundamentally changed our understanding of human flavor perception. Flavor should be redefined as including all five senses: taste, smell, sight, sound and touch.

NeuroFoodScience, the application of neuroscience in food science, can be an approach to creating natural taste modulators that are better for you and our planet. Actionable examples of modulators for sweet, bitter, salty, umami and kokumi tastes will be highlighted.

Alex Woo

Alex Woo is the founder and CEO of W2O, a flavor technology firm for the past twelve years based in the United States. He specializes in creating Better Food with niche expertise in contemporary taste and smell neuroscience and state-of-the-art clean-label plant-based sweeteners and flavors. Woo also served as chief science officer in the Sweeteners division for Amyris (2019-2021), and as chief innovation officer for Nascent (2017-2019). He is currently on the science advisory board for Aromyx and Advance International. Prior to that, Woo had held various R&D leadership positions in companies including Pepsi, Starbucks and Wrigley. He led technical teams to achieve business results. Woo holds a Ph.D. in Food Science from the University of Wisconsin-Madison.

Register Today

The time has officially come—registration is now open for Flavorcon 2023! Scheduled for November 7-9 in Cincinnati, OH, early bird tickets are now available for attendees.

To give flavorists and product developers the tools they need to succeed in an increasingly complex market, Flavorcon will connect the dots among emerging R&D advances, food and beverage market and flavor trends, and supply chain innovations. The two-day conference will include a series of data/analytics presentations, interactive educational talks and panel discussions featuring some of the industry’s leading experts. Attendees will come away inspired with new tools and connections to create flavorful wins and products consumers love.

Flavorist Master Class

New to Flavorcon, this first-come first-served pre-Flavorcon session is designed to take attendees on a guided tour through a lineup of organoleptic materials with the help of Bell Flavor & Fragrances principal flavorist, Cyndie Lipka, and independent flavorist and “Flavor Bites” columnist, John Wright. Attendees will be split into two groups, first attending a 45-minute session with one of the flavorists and then swapping to join a 45-minute session with the other. These sessions are a $50 add on to your conference registration.

This event is limited seating so be sure to register ASAP secure your seat, visit

More in Flavorcon Coverage