The global beer market size was valued at $821.39 billion in 2023 and is projected to grow from $851.15 billion in 2024 to $1,167.47 billion by 2032, while Europe dominated the beer market with a market share of 33.77% in 2023, according to Fortune Business Insights.
The report reads, "Beer is one of the most beloved drinks across the globe as compared to any other alcoholic beverages and is gaining immense popularity, especially amongst the millennials and Gen Z, owing to its various formulations, varieties, and flavor offerings. [C]onsumers are looking for innovative alcoholic drinks that come in different flavors, which is augmenting the global beer market growth."
We invited veteran journalist and author Joshua M. Bernstein to take the Flavorcon 2024 stage in Atlantic City (on October 9 at 3 p.m.) to examine "How Flavor is Currently Being Utilized in Beer." Samples of brews infused with flavor will be poured for attendees to sip as they gain insight into the evolving market. More on the speaker below!
👃Flavorcon is set to return to Atlantic City, New Jersey this October! Register ASAP for the best rates for the conference and expo hall set to be held October 8-9, at Harrah's Resort & Casino. 👉🏽 Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.
Joshua M. Bernstein, Veteran Journalist and Author
Joshua M. Bernstein is a beer, spirits, food, and travel journalist and the fast-typing author of Brewed Awakening, Complete IPA, Homebrew World, Drink Better Beer, and The Complete Beer Course—the revised tenth-anniversary edition was released in 2023. Over the last two decades, his work has appeared regularly in newspapers, magazines, and websites, including the New York Times, Men’s Journal, Food & Wine, Wall Street Journal, New York, Wine Enthusiast, and Imbibe, where, as contributing editor, he oversees beer coverage. Beer Sessions Radio, CNBC, Fox Business, and NPR’s Marketplace have featured him as a beer expert. Bernstein also consults for breweries, bars, and bottle shops and leads tours, tasting seminars, and beer events. He lives with his wife in Columbus, Ohio, surrounded by too many plants and their daughter, Violet. He’s pretty good at keeping things alive and interesting.
Discounts Available
Did you know that if you're a member of the Society of Flavor Chemists (SFC), British Society of Flavourists (BSF) and/or Women in Flavor and Fragrance Commerce, Inc. (WFFC) you receive a a $200 (for access to both days of expo hall and conference sessions), $150 discount (for 1-day conference registration), $35 discount (1-day expo hall only) from early bird rates? Don't miss out on serious savings! Reach out to your society for the discount code today!
Registering a group of three (3) or more attendees from the same company? Your group may qualify for a discount! Email [email protected] for more information and to register your group.
What Your Registration Includes
Registering for the full Flavorcon 2024 event comes with some serious perks like:
- Breakfast on both days of the show (October 8 & 9)
- Lunch on both days of the show (October 8 & 9)
- Admission to the Opening Reception Cocktail
- Admission to conference sessions led by flavor innovators
- Admission to the expo hall featuring the latest flavor ingredients, technologies and services
Pre-Con
Flavorists, get your education started early with this first-come first-served pre-Flavorcon session on Monday, October 7! This session will take attendees on a guided tour through a lineup of organoleptic materials with the help of Bell Flavor & Fragrances principal flavorist, Cyndie Lipka, and junior flavorist Michael Morrison as well as a second session featuring independent flavorist and “Flavor Bites” columnist, John Wright and Giuseppe Bongiorno, associate principal scientist/junior flavorist at PepsiCo. This session has an additional fee and lunch is included!
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.