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Regulatory & Research
Applying Neuroscience to Understand Consumer Preferences
By measuring the non-conscious consumer response to products, concepts and before/ after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed herein, as are two case studies.
Regulatory & Research
Neuroscience vs. Perfumer: How the Nose Processes Smell
Understanding the best techniques perfumers can utilize while constructing a fragrance, the latest innovations in scent and more.
Ingredients
How Neuroscience Research is Driving the Functional Fragrance Movement
Learn about the intersection of perfumery and neuroscientific research in this technology roundup.
Regulatory & Research
The Future of Fragrance: Toward a Biotechnology of Scent Creation
How can the molecular biology and neuroscience of olfaction help shine light on the relationship between the molecular properties of an odorant and its odor quality? This question invites many others, because in order to go from stimulus to perception all the intermediate steps need to be understood.
Regulatory & Research
F&F Perception Symposium Examines Aromas, Mood and Taste
A recap of the fourth annual Flavors, Fragrances and Perception Symposium at Rutgers University on June 8, which focused on sensory studies, neuroscience, consumer testing and new developments.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Regulatory & Research
Sense and the Subconscious: Is Liking Enough?
When it comes to product design, a simple “like” is not enough. How does consumer emotion play a role in developing engaging and successful products on the shelves?
Ingredients
Malodor Technology is Meeting Consumer Needs with Fresh Solutions
This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.
Trends
Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence
Regulatory & Research
F&F Literature Review: Natural Progression in Extraction, Production and Research
A brief look at the literature gives some indication of health and wellness drivers, including natural extraction, production and modification processes; authentication techniques; and even biometric efficacy research.
Trends
Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era
Regulatory & Research
Beyond the Amygdala: Decoding the Four Mechanisms of Functional Scent
Systems in the brain and the nasal pathways can help developers understand the impact of functional fragrances.
Regulatory & Research
F&F Literature Review: Smell It to Believe It
In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.
Regulatory & Research
The Invisible Influence: Why Subthreshold Odors Deserve More Attention
Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.
