Kami Newton, Sensory Perception Strategist, The Sensory Advantage

https://www.thesensoryadvantage.com/
More from Kami Newton, Sensory Perception Strategist, The Sensory Advantage
Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.
The Invisible Influence: Why Subthreshold Odors Deserve More Attention
Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.
Jun 9th, 2026