Search Perfumer & Flavorist

smell4

Applying Neuroscience to Understand Consumer Preferences

By measuring the non-conscious consumer response to products, concepts and before/ after results, it is possible to make decisions for product development and marketing, as well as develop product claims. These possibilities are discussed herein, as are two case studies.

As functional fragrance continues to boom, neuroscience is making its way back to the main stage.

Neuroscience vs. Perfumer: How the Nose Processes Smell

Understanding the best techniques perfumers can utilize while constructing a fragrance, the latest innovations in scent and more.

Blue-toned still life with perfume bottle, pink leaves, and smooth stones

How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

Two women walking through modern fragrance showroom with illuminated product display shelves

dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

The Future of Fragrance: Toward a Biotechnology of Scent Creation

How can the molecular biology and neuroscience of olfaction help shine light on the relationship between the molecular properties of an odorant and its odor quality? This question invites many others, because in order to go from stimulus to perception all the intermediate steps need to be understood.

Wooden tray with natural juice samples and flavor guides featuring fruit-infused beverages and descriptive cards

FlavourTalk 2026 Brings Joy and Curiosity to Consumer Flavor Perception Conversation

This year’s exhibition and conference focused on the underlying neuroscience of flavor and how product developers can leverage this research.

Dr. Jeannette Haviland-Jones, professor emirita, department of psychology, Rutgers University, discussed expert panels and detecting mood odors.

F&F Perception Symposium Examines Aromas, Mood and Taste

A recap of the fourth annual Flavors, Fragrances and Perception Symposium at Rutgers University on June 8, which focused on sensory studies, neuroscience, consumer testing and new developments.

Throughout 2023, readers have been the hungriest to intake headlines covering artificial intelligence in F&F as well as emerging ingredient launches.

Top 5 Headlines of 2023

We are tracking a real hunger from readers for insight into evolving technologies (with an emphasis on artificial intelligence), ingredient portfolio launches to combat material shortages as well as major shifts in the industry.

According to author Alex Woo, there are four strategies to make things saltier without adding more table salt.

How To Best Utilize Salty, Umami And Kokumi Modulators

Understanding various methods to utilizing flavor modulators in formulations.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Woman in white clothing standing among clouds against a blue sky, looking to the side in contemplative pose

Scent Goes to Sleep: How Functional Fragrance Is Transforming the Home Into a Wellness Space

The new creative brief: design not just a scent, but a state of mind.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

pf_newsletter_020117

Sense and the Subconscious: Is Liking Enough?

When it comes to product design, a simple “like” is not enough. How does consumer emotion play a role in developing engaging and successful products on the shelves?

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

Hands dispensing red liquid from a black pump bottle against green background

Fragrance Is Rewiring the Personal Care Experience