Top 5 Headlines of 2023

As we close the chapter on 2023, Perfumer & Flavorist+ (P&F+) wanted to take a look at the trending headlines of the yeara. Other than the latest appointments, we’ve combed our analytics to pinpoint the top five most read stories:

1. “Google Spin-Off Osmo Develops AI to Create Aroma Molecules for Fragrances”
2. “Givaudan and IFF Launch Citrus Ingredient Alternatives”
3. “Top F&F Companies Under European Commission Investigation”
4. “dsm-firmenich Confirms Successful Merger and Shares Company Details”
5. “How to Apply Taste and Smell Neuroscience to Create Taste Modulators,” an article teasing founder and CEO of W2O, Alex Woo’s Flavorcon 2023 session discussing NeuroFoodScience, the application of neuroscience in food science as an approach to creating natural taste modulators.

The honorable mention goes to Procter & Gamble research fellow Phil Porter’s article, “3 Change Agents Shaping Fragrance Formulation,” in the March 2023 issue. Porter digs into three areas, in particular, having the biggest impact on the fragrance industry—regulation, sustainability and machine learning. With these six headlines in mind, we are tracking a real hunger from readers for insight into evolving technologies (with an emphasis on artificial intelligence), ingredient portfolio launches to combat material shortages as well as major shifts in the industry. P&F+ plans to dig further into these topics throughout 2024. If you have a topic you’d like to explore, send me an email [email protected].

Visit the Perfumer & Flavorist+ December 2023 issue to dig into all things citrus.