3 Change Agents Shaping Fragrance Formulation

The fragrance industry, like many, is currently undergoing the fastest rate of change in its millennia of history. These winds of change are going to have a major impact on the way perfumers and perfume houses work and the winners will be those best adapted to change. For consumer goods companies’ investment in perfume over other ingredients and package options is a choice and to continue to attract this investment perfume houses will need to pivot to address these changes while maintaining focus on delighting the consumer.