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Iberchem Combines Fragrance Blooming and Neuroscience in Nubirawave

New digital platform targets fragrance performance and emotional benefits in rinse-off products, expanding the company's data-driven approach to fragrance creation.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

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Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz

New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.

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Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits

The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

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Top 5 Fragrance Headlines of November 2025

Find out which articles in the fragrance space captured our readers' attention.

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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

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Fragrance Is Rewiring the Personal Care Experience

The range's functional and biodegradable plant extracts, which are 100% natural in line with ISO 16128, are sustainably sourced from Madagascar, France and Bulgaria, per Symrise.

Symrise Launches Neurocosmetic-inspired Flowerconcentrole for Mood-enhancing Skin Care

Developed using Symrise’s Actimood technology ("a scientifically proven mood-activating scent design," per the company), Flowerconcentrole's neurocosmetic benefits leverage plant extracts to stimulate positive emotions.

Robertet Enters New Era of Growth, Innovation and Leadership

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.