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Home Care
Iberchem Combines Fragrance Blooming and Neuroscience in Nubirawave
New digital platform targets fragrance performance and emotional benefits in rinse-off products, expanding the company's data-driven approach to fragrance creation.
Fine Fragrance
Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz
New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.
Personal Care/Beauty
Can Sensory Neuroscience Rewire Cosmetic Product Development
The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.
Fine Fragrance
Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits
The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
Fragrance
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
Home Care
Fragrance Brand Caftari Launches
The brand's scents are created to elicit emotional responses that are neurologically science-backed.
Fine Fragrance
As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India
The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.
Fragrance
Top 5 Fragrance Headlines of November 2025
Find out which articles in the fragrance space captured our readers' attention.
Fragrance
Top 5 Fragrance Articles of January 2026
Find out which fragrance headlines caught our readers' eye.
Fragrance
Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Personal Care/Beauty
Symrise Launches Neurocosmetic-inspired Flowerconcentrole for Mood-enhancing Skin Care
Developed using Symrise’s Actimood technology ("a scientifically proven mood-activating scent design," per the company), Flowerconcentrole's neurocosmetic benefits leverage plant extracts to stimulate positive emotions.
Regulatory & Research
dsm-firmenich Announces Launch of Fragrance Innovation, emoti
On
social connection
The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.
Fine Fragrance
The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection
The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Personal Care/Beauty
Scent For Good Launches with Hand Sanitizer
Scent For Good has launched its first product, a gel hand sanitizer formulated with essential oils.
Ingredients
Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion
The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Fragrance
Top 5 Fragrance Headlines of September 2025
