At BeautyIstanbul 2026, fragrance house Eurofragance is showcasing the growing intersection of perfumery, sensory science and emotional wellness with Get in the Mood!, a new fragrance concept designed to evoke four universal emotional states through scent.
Presented during the May 7–9, 2026 exhibition in Istanbul, the collection translates balance, focus, attraction and euphoria into fragrances spanning home care, air care, fine fragrance and personal care applications. The launch includes 12 fragrances across formats such as candles, perfumes, shower gels and air fresheners, highlighting Eurofragance’s cross-category fragrance development capabilities.
Central to the concept is EuroMotion, the company’s proprietary technology platform developed to strengthen the link between olfaction and emotional well-being. Eurofragance said the technology enhances fragrance intensity and longevity while amplifying the positive mood impact associated with scent perception, drawing on scientific studies and aromachology research exploring how fragrance ingredients can influence emotions.
A major focus of the launch is Euphorion, Eurofragance’s exclusive captive ingredient integrated into the EuroMotion platform. Developed by the company’s Innovation Center in collaboration with its perfumers, Euphorion was designed as a high-impact material capable of delivering intense freshness at extremely low concentrations. According to the company, as little as 1 ppm of the synthetic ingredient is enough to create noticeable olfactive impact in a fragrance composition.
Olfactively, Euphorion is characterized by a natural fresh-green profile intended to stand apart from conventional freshness ingredients on the market. Eurofragance noted that while many fresh notes tend to dissipate quickly, Euphorion was specifically engineered to prolong the sensation of freshness over time. The ingredient also acts as a performance booster within formulations, enhancing the brightness and freshness of citrus and aromatic accords while blending seamlessly with other perfumery raw materials.
Beyond its olfactive profile, Euphorion also delivers a physiological sensory effect. The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation that intensifies both the physical and emotional dimensions of fragrance performance. This trigeminal activation is intended to reinforce the uplifting and energizing character reflected in the ingredient’s name.
Eurofragance is positioning Euphorion as both a creative and sustainability-driven innovation. The captive has been incorporated into the company’s ICON Program, a strategic initiative focused on building a more qualitative and sustainable fragrance palette. Unlike many traditional fragrance materials, the company argues, Euphorion is fully synthetic and does not rely on plant-derived feedstocks. The company said its production requires relatively little energy, generates minimal waste and achieves maximum olfactive effect at very low dosage levels.
Euphorion is also notable as the first synthetic material included in Eurofragance’s ICON Captives Collection, following previous proprietary ingredient launches including L’Âme du Bois and Verdenix. The company said the ingredient is suitable for a wide range of applications, including niche perfumery, shower gels, air fresheners and other fragranced consumer products.
With Get in the Mood!, Eurofragance is reinforcing the fragrance industry’s broader movement toward emotionally functional scent technologies that combine neuroscience, sensoriality and sustainability to create differentiated consumer experiences.
