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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

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Fragrance Is Rewiring the Personal Care Experience

Robertet Enters New Era of Growth, Innovation and Leadership

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Malodor Technology is Meeting Consumer Needs with Fresh Solutions

This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

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Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Iberchem introduced its latest neuroscientific investigation program, Wavemotion, designed to scientifically evaluate the impact of fragrance on human psychology and physiology.

Iberchem, IFF, Symrise and More Further Invest Wellness in Fragrance

Discover the latest research ventures, launches and technologies.

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F&F Literature Review: Smell It to Believe It

In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.

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The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.