As we look ahead to 2025, the P&F+ team looked at our Google Analytics to determine the top articles of the past year. Below are the top five flavor industry articles of 2024.
1. 6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich
Scentmate by dsm-firmenich has outlined the main olfactory trends shaping the fine fragrance market this autumn and winter of 2024. According to the platform, there is an increased sensitivity to social and environmental issues among consumers over the past three years has led to significant changes in personal care routines and purchasing habits. Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into the six following olfactory trends.
2. Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits
Vyrao is introducing Mamajuju, a genderless fragrance for grounding and awareness said to boast neuroscience-backed emotional benefits. According to a release, Mamajuju is known to enhance relaxation, self-esteem and memory, said to be proven by IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
3. Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products
In a peer-reviewed paper published in Cognitive Research Principles and Implications, Procter & Gamble (P&G) representatives as well as scholars alongside Fragrance Creators Association's president and CEO Farah K. Ahmed proposed three factors to explain why people are attracted to scented household products.
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
4. Givaudan Debuts Digital Factory Space to Enhance Digital Transformation & Customer Co-creation in Paris
Gilles Andrier, CEO of Givaudan, said, “Our Digital Factory is committed to driving digital transformation across the organization and uncovering business opportunities through cutting-edge solutions. Our teams integrate state-of-the-art technologies into their daily operations, fostering the development of innovative products that address the evolving needs of our customers. We encourage our esteemed customers to collaborate with our diverse team of experts in this dynamic environment, enhancing our partnership and leveraging agile co-creation to explore fresh business avenues and promote sustainable growth.”
5. Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shared, "When I first began as a perfumer, I eagerly took on any project that came my way because I was so enthusiastic about creating in any capacity. This often meant working on smaller projects in different formats, including those with stricter regulations. Even seasoned perfumers find that these constraints are valuable learning opportunities. As regulations evolve, the focus shifts from substituting past ingredients to adapting to the new guidelines."
