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Ingredients
Malodor Technology is Meeting Consumer Needs with Fresh Solutions
This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.
Fine Fragrance
Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion
Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Trends
Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence
Personal Care/Beauty
Scent For Good Launches with Hand Sanitizer
Scent For Good has launched its first product, a gel hand sanitizer formulated with essential oils.
Trends
Fragrance at an Inflection Point
Recent signals point to an industry entering an era of augmented creativity and new horizons.
Ingredients
Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion
The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.
Trends
Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Personal Care/Beauty
Iberchem, IFF, Symrise and More Further Invest Wellness in Fragrance
Discover the latest research ventures, launches and technologies.
Fragrance
Top 5 Fragrance Headlines of September 2025
Regulatory & Research
F&F Literature Review: Smell It to Believe It
In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.
Personal Care/Beauty
The New Power of Scent in Beauty
How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.
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