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ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

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Top 5 Fragrance Articles of January 2026

Find out which fragrance headlines caught our readers' eye.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

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IFRA UK Fragrance Forum Announces Speaker

The speakers for the 2016 IFRA UK Fragrance Forum have been announced.

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Editor's Note: More is More

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

AI Perfume Tops Charts on Exploding Topics

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

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Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion

The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

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Symrise Invests in Singapore to Sharpen Fragrance Development for Asian Markets

New creative hub combines real-world scent evaluation, regional consumer insights and skin cleansing expertise, with a research and innovation center planned for 2027.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

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Top 5 Fragrance Headlines of September 2025