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Editor's Note: More is More

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

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What Consumers Really Want in Their Home Care and Cleaning Products

Consumer insight platform Yogi's vice president breaks down what matters most in home care purchases.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

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Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

AI Perfume Tops Charts on Exploding Topics

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

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Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

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Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion

The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

Four professionals at Symrise ribbon-cutting ceremony in modern office with shelving

Symrise Invests in Singapore to Sharpen Fragrance Development for Asian Markets

New creative hub combines real-world scent evaluation, regional consumer insights and skin cleansing expertise, with a research and innovation center planned for 2027.

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

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Top 5 Fragrance Headlines of September 2025

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F&F Literature Review: Smell It to Believe It

In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.