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From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Woman in mauve sweater holding blue cosmetic bottle against green foliage and white flowers

The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.

Two women smiling at British Society of Perfumers event with floral banner backdrop

A New Chapter for British Perfumery: BSP's Current and Past Presidents Speak Out on What's Next

"I believe most perfumers are already multidisciplinary even more so now that customers may want one fragrance to fit every application!"