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Section: Fragrance > Trends

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

Some sweet launches this summer include new ice cream launches, Starburst Air Gummies and even ice cream perfumes.

Check Out These Recent Summer Confectionery Launches

Some sweet launches this summer include innovative ice cream and candy flavors— and even ice cream-inspired perfume.

The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.

Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection

The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.

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Circle of Champions Honors Pamela Baxter

The Circle of Champions is honoring Pamela Baxter, the founder of Bonafide Beauty Labs, in New York.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

Paris Hilton introducing her perfume 'Can Can' in 2007.

Consumer Interest in Celebrity Fragrances Declines

Mintel Research has found that celebrity fragrances need revamping in order to appeal to consumers.

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Commbo Calms Your Pet With Aromatherapy

Aromatherapy isn’t just for humans. J-Line has launched a Kickstarter for its Commbo device, an aromatherapy and massage device to calm and relax dogs.

Creative Perfumery in a Commercial World

A change in our mission has shown itself. We must at the same time seize everything new, everything innovative, anticipate in every way; we must also contribute to creating new consuming mediums, new consuming patterns.

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Africa: The Next Center of the Commercial Universe?

The Women in Flavor and Fragrance Commerce's fall seminar explored Africa as an emerging F&F market filled with diverse ingredients and rich opportunity for growth.

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Firmenich Awarded for Creating Social and Ethical Change

Firmenich received the 2017 Ethical Business Award from the Better Society Network for propelling social and ethical change.

Global Fragrances in Consumer Products: A Complicated Dilemma

The globalization of fragrances offers a philosophically sound and financially expedient mains of furthering bottom line results. Practicality notwithstanding, the implementation of global fragrances is a complicated issue for which there is no single solution.

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Communicating Fine Fragrances at World Perfumery Congress

Get the story on fine fragrances at the World Perfumery Congress, where Christophe Laudamiel and Josiah Ryan of CNN will be presenting their initiative to inform the public about fragrances.

Case Study: Roadmap for Chinese F&F Multinational

Understanding the needs of customers in North America and Europe and being able to deliver innovative solutions to them will be critical for Chinese companies looking to become global

IFF Completes Lucas Meyer Cosmetics Acquisition

IFF announced the completion of the Lucas Meyer Cosmetics acquisition.

Creativity and Research A New Compatibility

Looking at maps like these is a fairly imprecise thing. These maps are averages and general, but what we have the ability to do for the perfumer is to make use of the reference set. We can show this map but really not as our last word on the subject, but as our first advice about a general direction.

Photo provided by Clean Reserve

Clean Reserve Releases Avant Garden Collection

Created with sustainable ingredients, the recent Avant Garden Collection by Clean Reserve includes six fragrances created by top fragrance houses.

Fragrance Q&A: Consumer Concerns and Industry Reality

As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.

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