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Section: Fragrance > Trends

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A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

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The Smell of Clean at the World Perfumery Congress

During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.

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Clean at Sephora Welcomes The 7 Virtues' Peace Collection

The 7 Virtues works with farmers around the world to secure natural, organic and fair trade essential oils that create long-lasting fragrances and provide jobs, dignity and security to the farmers and their families.

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2019 Annual Fragrance Creators Meeting Celebrated Impact, Key Results

The Fragrance Creators Association annual meeting took place on Nov. 6, 2019 and featured presentations and panels on the impact of regulations, policies, and technology on the fragrance industry.

Photo provided by Experimental Perfume Club.

Layer as You Like With Experimental Perfume Club’s Collection

The brand's collection includes three fragrances designed to be layered.

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Turn Competition into Cooperation Echoed at WPC

Fragrance houses were encouraged to come together and become Earth’s champions during day one’s keynote presentation at the 2016 World Perfumery Congress.

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World Perfumery Congress 2018 Announces Call for Speakers

The World Perfumery Congress has announced its call for speakers that will take place in Nice next June 2018. Some hot topics for next year's event include perfumery, supplier and brand relations, transparency and digitizing fragrance distribution and creation.

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ACI Premieres Cleaning Product Innovation at Upcoming Convention

The ACI Convention, set for January 27 in Orlando, shines a spotlight on companies with innovative and creative products in the cleaning supply chain industry.

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Valeur Absolue Launches Collection of Organic-Certified Perfumes

The line of organic-certified fragrances are formulated with natural ingredients and each contains a semi-precious stone to boost “positive energy and well-being.”

Photo provided by Target

Target Aims at Fragrance Consumers With Good Chemistry

Target has announced that it will launch a line of exclusive fragrance under the name Good Chemistry, inspired by different personalities.

1990’s Creative Challenges for a New Decade

Mr. Chairman, members of the American Society of Perfumers, honored guests and speakers. It is my pleasure to welcome you to the 36th Annual Symposium of the Society. It is with particular pride and accomplishment that the society completes three and one-half decades of providing a forum for our industry. A forum which permits those within our industry or related to it to present their ideas or works to a large representation of the business at one time.

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Creating a Partnership Between Fragrance and Cosmetic Actives

Moderator Rachel Grabenhofer led a panelist of industry leaders during the third day of the 2016 World Perfumery Congress to answer if fragrance houses can tap into the cosmetic actives market.

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IFF Honors 50-Year Career of Carlos Benaim

IFF master perfumer, Carlos Benaim, is being honored for his 50-year career with IFF through a series of celebrations throughout the year.

Upcoming MAC collection: @dominic_mua / via Instagram

Trendy Food-inspired Makeup Collections Appeal to Consumers' Sweet Tooth

Both MAC Cosmetics and Winky Lux have announced makeup collections inspired by sweet treats and coffee drinks, respectively.

Search trends in the United States for unisex perfume 43.5% since last year, per Spate.

Spate: U.S. Consumer Trends in Perfume, Hair and Skin Care

Unisex perfume search trends grew 43.5% since last year and bubble braids grew 65.7%, per Spate.

The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.

Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus

The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.

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Symrise Certified as a Green Company by DQS

Symrise has announced that it received the Green Company label from the DQS, making it the second time the company has received the distinction.

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SEPAWA Congress Explores Fragrance in Home and Personal Care

The three day congress will feature a range of topics related to the personal care and home fragrance industry, including allergen labeling, IFRA standards and naturals in cosmetics.

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