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Section: Fragrance > Oral Care
The new toothpaste is available in two formulas: Whiten+ Deep Clean (which contains fluoride) in peppermint and spearmint, and Whiten+ Coconut oil (fluoride-free) in gentle mint.
Tom’s of Maine Introduces Whiten+ Toothpaste
The new toothpastes remove surface stains from teeth with naturally-derived mineral technology and plant-based cleansers.
Mar 5th, 2025
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Patent Pick: Amide and Menthol Cooling
Patent Picks are chosen by the editors from publicly available sources. Today's disclosure relates to amide and menthol cooling compositions with improved taste.
Nov 9th, 2015
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The Mint Condition in Oral Care
Much of the innovation in the area came in the way of active ingredients outside of the flavor, and flavor innovation itself was limited. More recently, however, it looks like the landscape is changing.
Jun 6th, 2018
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Taking a Fresh Look at Mint
With its freshness and versatility, mint is increasingly a key ingredient of choice for perfumers and flavorists alike. In this article, Firmenich discusses the global mint market, its versatility in a variety of F&F applications and exploring new compounds through R&D.
Aug 23rd, 2017
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Trends in Mint, Part 1: Ingredients
Shortage of crop: India reported a good crop in 2011, but it does seem that the volume of material that came to market was a little less than expected. Perhaps the world demand has also been underestimated.
Feb 27th, 2012
Forward Thinking: It's Mint to Be
Mint helps to breathe freshness and coolness into a variety of flavor and fragrance applications
Feb 27th, 2012
Methyl Salicylate, or Oil of Wintergreen
Methyl salicylate is an aromatic ester whose principal natural source is wintergreen (Gaultheria procumbens) and sweet birch (Betula lenta) plants. Its history is intertwined with that of salicylic acid and its other derivatives, all of which were recognized by early man as having theraputic values.
Apr 6th, 2016
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Organoleptic Characteristics of Flavor Materials February 2018
This month’s column features discussions on oak concentrate, spearmint absolute, natural y-octalactone, natural nonalactone, 3-mercapto-3-methyl-1-butanol and more.
Jan 23rd, 2018
Mint farmer in India.
Organic and Fair Trade Mint Oil: India
Challenges and opportunities.
May 27th, 2009
The Genuineness of Two Mint Essential Oils
The authors demonstrated that the isopulegol levels present in mint oils, along with the levels of the compound tentatively identified as neoisoisopulegol, are presently the best indicators of the presence of commint in peppermint. This method offers a good detection threshold and is easily performed through standard GC techniques.
Apr 6th, 2016
From chewing gum and oral care to confections, beverages and frozen treats, mint is among the leading flavors around the globe.
Mint’s Role in Evolving F&F Industry Trends
From sustainability to innovative flavor pairings, mint continues to be a leader across a variety of markets.
May 3rd, 2021
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Symrise Breaks Ground on New Menthol Production Facility
Company aims for the new Holzminden facility to double its menthol production
Nov 29th, 2010
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The Spice is Right for Mars and Wrigley
Mars and Wrigley are tapping into the spicy and comforting flavor trends with their upcoming products, including "Sweet Heat" Skittles and Starburst.
May 27th, 2017
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Patent Pick: Maximize Flavor Release in Oral Care
Patent Picks are chosen by the editors from publicly available sources. Today's feature, from Procter & Gamble, describes compositions to maximize flavor release in oral care.
Dec 2nd, 2015
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Girl Scout Cookies Meet Coffee at Dunkin’ Donuts
Dunkin’ Donuts has partnered with Girl Scout of America to create an exclusive beverage line based on Girl Scout cookie flavors.
Feb 28th, 2018
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Callisons and Blue Marble Partner for Sensory Innovation
Blue Marble and Callisons have partnered to rapidly innovate flavor and oral care segments, while also bringing consumers cleaner and more natural products.
Jun 2nd, 2018
Oral Care Flavor Trends: Mint, Herbs and Fruit
Fresh, bright and clean. Around the globe, that’s what people want from oral care products—a fresh-feeling mouth, clean teeth and pleasant breath.
Dec 30th, 2008
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Shake It Off: New Shamrock Flavors Hit the Menu
McDonald's released four new twists on their classic Shamrock Shake, with flavor and texture combinations for all ages.
Mar 2nd, 2017
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