Personal care brand Tom’s of Maine announced the launch of its Whiten+ Toothpaste, a new whitening solution that combines naturally-derived mineral technology and plant-based cleansers.
According to the brand, the Whiten+ range of products removes surface stains within two weeks of use, prevents new stains from forming after three weeks of use, and is enamel-safe. Further, the toothpastes do not contain sodium lauryl sulfate, peroxide, gluten, artificial colors, sweeteners or preservatives.
“At Tom’s of Maine, our commitment to people and the planet has guided us for over 50 years. That’s why we’re excited to introduce Whiten+,” said general manager Cristiane Martini. “Rooted in nature and backed by science, this whitening toothpaste delivers results while staying true to what matters most to our consumers: naturally sourced and derived ingredients without artificial flavors, sweeteners, colors and preservatives.”
The new toothpaste is available in two formulas: Whiten+ Deep Clean (which contains fluoride) in peppermint and spearmint, and Whiten+ Coconut oil (fluoride-free) in gentle mint.
