Taking a Fresh Look at Mint


“Universally, consumers associate mint with freshness, from its taste to the feeling it evokes. Its broad market adoption is driven by this unique freshness, increasingly sought after across a range of categories from perfumery to confectionery. Be it mint sweets, gums, ice-cream, candy, shampoos, tissues or deodorants, mint’s versatility is universal” said Cedric Fischer, vice president at Firmenich’s mint unit. “In perfumery, mint, like basil or coriander, offers an intriguing aromatic accent and supports the current fragrance trend for earthy, herbal natural scents. Mint also pairs well with florals, proving as versatile in the fragrance universe as in the world of flavors.”

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