Oral care brand MOON Oral Beauty and Sprinkles cupcakes announced a limited-edition collaboration to celebrate the bakery’s twentieth anniversary and MOON’s sixth birthday. The collaboration includes a co-designed electric toothbrush and a birthday cake toothpaste.
“At MOON, we’re passionate about driving flavor innovation and disrupting the oral care category with culturally relevant collaborations,” said Shaun Neff, founder of MOON Oral Beauty. “This partnership represents an exciting foray into the world of food and desserts. As a longtime fan of Sprinkles, I can confidently say we’ve nailed a flavor that truly captures the iconic cupcake that everyone loves, now in a way that makes brushing your teeth just as enjoyable. Beyond oral care, this collaboration has created fresh, fun ways for consumers to connect with and experience MOON like never before.”
The new birthday cake toothpaste is powered by MOON Oral Beauty’s proprietary blend of antioxidants and essential oils to cleans, polish and brighten teeth. It is formulated with coconut-based surfactants for a low-foam experience and is infused with ethically sourced mica to remove stains.
The limited-edition collaboration between MOON Oral Beauty and Sprinkles is available on the brands’ websites, as well as both in store and online at Ulta Beauty, Nordstrom and Amazon.
