IFF announced the launch of SipScape, a new interactive platform intended for the adult beverage category. The platform includes insights and trends in product design, flavor modulation and sweetness reduction for low- and no-alcohol flavors.
“Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste. “Consumers are looking for more than a buzz, and drinks are no longer defined solely by their alcohol content. The most successful new products are those that reflect people’s values, fulfill specific occasions and genuinely resonate with their needs. When done right, beverages can turn fleeting moments into joyful and meaningful experiences. SipScape is a vibrant virtual social scene, where brands can meet today’s beverage consumers, learn more about their preferences and uncover exciting innovation opportunities.”
The SipScape platform is driven by PANOPTIC, IFF’s proprietary trend and foresight capability. Further, the new platform highlight’s IFF’s expertise in incorporating botanicals, natural colors and other functional ingredients based on current trends and market demands.
