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Section: Fragrance > Home Care
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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Dec 27th, 2018
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
miami
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Aug 28th, 2019
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.
Global Home Fragrance Market Growth Driven by Personalization, Sustainability & E-commerce
North America dominated the global home fragrance market in 2022, valued at more than $3 billion.
Apr 25th, 2023
Pexels Mart Production 8450212 (2)
[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries
Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.
Feb 28th, 2023
The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Jun 17th, 2025
According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.
Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors
The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.
Oct 7th, 2023
Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!
[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation
Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.
Dec 2nd, 2024
Woody Notes In Perfumery Part III: Cedarwood And Derivatives In Soap Fragrances
In part I of this cedarwood series (Perfumer & Flavorist, May/June 2001), we discussed various cedarwood oil types and derivatives. In part II of this cedarwood series (Perfumer & Flavorist, July/August 2002), we discussed the application of cedarwood and its derivatives in various types of fragrances. We have also given examples of the use of cedarwood in imitations of several essential oils, and of the use of cedarwood derivatives in some specialties.
Dec 28th, 2008
Iberchem Air Care 01
[Podcast] Global Fragrance Development Manager Discusses Home Care Segment Advances & White Space
Discover the latest trends driving innovation, evolving technologies and white space in the home care fragrance market.
Nov 6th, 2023
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products
Full ingredient disclosure; elimination of DEP.
Mar 13th, 2009
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Woody Notes in Perfumery Part III: Cedarwood and Derivatives in Soap Fragrances
This article will address soap fragrances, of which cedarwood and its derivative are a part. Cedarwood is a good fixative; it has a rounding effect on the odor of other perfume components and does not discolor in soap.
Apr 6th, 2016
This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.
Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance
This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.
Jan 16th, 2024
The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.
Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers
The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.
Sep 3rd, 2024
The founding family executives of the house, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead Vollmens.
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Jun 27th, 2025
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