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Section: Fragrance > Home Care
Fragrance
Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Ingredients
Green Fragrances for Cleaning Products: Compatibilities and Conflicts
Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.
Ingredients
Givaudan Adds Scentaurus Vanilla to Fragrance Precursor Collection
Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Fragrance
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Fragrance
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Ambient Scent
Linking Scent and Well-being Through Functional Fragrance
Looking into the new generation of alluring mood-boosting scents steeped in wellness.
Home Care
Improving Fragrance Performance Using Intensity Plots (iPlots)
One of the challenges faced by functional perfumery is balancing olfactive intensity and character of a fragrance through each product utilization stage. For a laundry detergent, such stages include directly out of the package (also called “point-of-purchase”), damp cloth immediately after washing, and dry cloth (typically 24 h) after washing.
Ambient Scent
Symrise Launches Fragrance Technologies SuperBloom & SymAqua
The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.
Event Coverage
Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Fragrance
Riverside Company Invests in Spanish Fragrances Business, Essential Compositions
Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.
Regulatory & Research
Patent Pick: Fragrance Deposition in Liquid Crystal Surfactant Systems
Patent Picks are chosen by the editors from publicly available sources. Today's invention from IFF relates to fragrance capsules dispersed in lyotropic liquid crystalline surfactant phases for improved deposition.
Regulatory & Research
Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258
Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Fragrance
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Fragrance
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
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