Givaudan has debuted Scentaurus* Vanilla as the extension of its fragrance precursor collection. Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents. Naturally activated by oxygen, this high-performing new precursor delivers a wave of freshness and a long-lasting powdery, creamy vanilla effect.
Scentaurus Vanilla is said to increase creative possibilities and differentiation in the market with unique precursor combinations. These precursors maximize a fragrance’s long-lastingness across many applications, allowing for the exploration of new olfactive territories and delayed impact.
Givaudans internal research discovered that 69% of consumers express their desire for fragrances to be long-lived because it “makes them feel fresh all day,” Givaudan’s range of fragrance precursors creates memorable moments and evokes positive emotions, offering consumers an experience of everlasting freshness.
Scentaurus Vanilla is a biodegradable molecule according to OECD guidelines and was developed according to the Principles of Green Chemistry, using Givaudan’s proprietary FiveCarbon Path and a Safe-by-Design approach.
Givaudan perfumer Nadia Geyken said, “Scentaurus Vanilla reminds me of the sweet and wholesome smell of cocoa and vanilla! It is nostalgia’s gentle dance! In a detergent fragrance, it brings softness and powdery facets without coloration - what a revolution!”
*Scentaurus is a trademark of Givaudan