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Section: Fragrance > Ambient Scent
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Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Jan 12th, 2018
Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.
Holiday Fragrance in the Face of COVID-19: NPD
More than 35% of fragrance sales for the year happen during the holidays, according to NPD.
Nov 10th, 2020
Scent Lab founder Ariana Silvestro shared, 'We want to make it easier for customers to find scents that embody who they are and how they feel through a data-driven and personalized approach.'
Scent Lab Candles Leverages Artificial Intelligence and Machine Learning
P&F+ connects with Scent Lab founder Ariana Silvestro.
May 2nd, 2023
Visitors were invited to sample the fragrance collections while listening to curated music collections.
Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia
The Scentphony combined the expertise of the company's perfumers and a music composer.
Nov 14th, 2024
Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.
Iberchem To Create Olfactory Experience at Expo 2020 Dubai
“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.
Oct 7th, 2020
According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
Jul 2nd, 2025
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What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Mar 12th, 2019
The new Febreze plugin releases scents on with timed technology to ensure the fresh smell lasts.
Febreze Launches Plug-In with Tech that Controls Scent Release
The new Febreze plugin releases scents with timed technology to ensure the fresh smell lasts.
Feb 5th, 2021
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Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
May 21st, 2018
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[video] Two Sense: Exploring an Industrial Art with Laurent Mercier
Eurofragrance's CEO discusses the company's latest U.S. acquisition and shares his perspective on creativity with purpose.
May 4th, 2018
Aluxury's Nebula Diffuser uses waterless technology to prevent spills and minimize moisture.
Portable Waterless, Cold Fusion Diffuser Technology Features 3 Intensity Modes
The portable diffuser charges via USB, and Aluxury claims it will last up to 50 hours on a single charge.
Jan 24th, 2023
Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.
Iberchem Senior Perfumer Encarni Lorente Receives Bronze Award at DETEX
Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.
May 23rd, 2024
Monisha Edwards, founder, Scent & Fire Candle Company.
[Interview] Scent & Fire Candle Company Discusses Mental Health x Fragrance
Founder Monisha Edwards connects to discuss the company's mental health initiative, curated scent experience and future endeavors.
Apr 1st, 2022
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
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3 Articles You Might Have Missed in P&F January 2019
The Jan. 2019 issue of P&F feature discussions on the FEMA GRAS list, creating candle scents, dairy innovations and more.
Jan 10th, 2019
Considered topics included management effectiveness, perks and fostering employee growth. Photo: Pura's Facebook.
Pura Ranked Among Best Places to Work by Inc. Magazine
Considered topics included management effectiveness, perks and fostering employee growth.
May 14th, 2021
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[Podcast] What's New in Natural With Amy Marks-McGee?
Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.
Aug 15th, 2018
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