Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia

Eurofragance presented Scentphony, a multi-sensorial experience at trade fair in-cosmetics Asia in Bangkok from November 5 to November 7, 2024.

The experience was the result of collaboration between the fragrance house’s perfumers and a music composer, combining fragrance trends with music to stimulate the senses and inspire creativity. 

Eurofragance presented three different collections to attendees along with their associated products: the New Worlds collection, the Dopamine Rush collection, and the Self-Care collection. Visitors could explore each fragrance in the collection while listening to compositions created by Alex Aller, composer from Sound Earth Legacy. All of the fragrance compositions presented by the company include its new captive Euphorion*. 

Collection Highlights

New Worlds collection: This collection, which includes fragrances that combine natural ingredients with futuristic notes, is ideal for consumers seeking innovative experiences and contains:

• Cyber Pulse shampoo: a revitalizing blend with fresh notes of patchouli oil, galbanum, and a hint of marine and incense.
• Cosmic Sounds candle: an immersive creation that fuses the captive Euphorion* with marine notes, frankincense and wormwood.
• Eau de parfum Ethereal Vibes: an intriguing fragrance that combines the delicacy of ambrette seeds, the freshness of pear,  the mystery of oud and the elegance of orris.

Dopamine Rush collection: Dopamine is a driving force behind the search for experiences that release feel-good hormones, awakening the desire for new adventures. In Dopamine Rush, Eurofragance presented:

• Euphoric Shine shampoo: a vibrant formula that combines lemon oil Murcia, raspberry, peach and vanilla.
• In the Mood shower gel: an exotic blend with geranium, lychee, bubblegum and raspberry oil.
• Pop It effervescent shower gel: a refreshing and invigorating experience with CO2 extract of ginger, spearmint, lemon and cucumber.

Self-Care collection: The self-care trend highlights the importance of prioritizing mental, emotional and physical wellbeing, recognizing the reality that taking care of oneself is essential to leading a fulfilling life. To achieve this peace of mind, Eurofragance proposed:

• My Tempo pillow mist: a gentle and relaxing blend of neroli oil, sea salt, cashmere and musk.
• Twilight Soul massage oil candle: a combination of Euphorion*, sea salt, lily of the valley and sandalwood.
• Senda body lotion: a luxuriant fragrance with labdanum absolute, sea salt, magnolia and cedarwood.

Scentphony was fueled by Trendscenteur, Eurofragance’s marketing tool. The company used Trendscenteur* to identify and address key global and local trends in fragrance.

* Euphorion and Trendscenteur are trademarks of Eurofragance