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Section: Flavor > Trends

Gain a strategic edge by understanding evolving preferences and catering to consumer desires creatively.

Trending Ingredients and Flavors in the Snack Market

Gain a strategic edge by understanding evolving preferences and catering to consumer desires creatively.

4 Fresh Flavor Trend Reports on Beverage, Natural Extracts and Alternative Protein Markets

Discover trend reports from T. Hasegawa, Treatt and ADM.

Givaudan's Customer Foresight is said to be able to identify early indications about impending, future shifts that will impact the food and beverage industry.

Mintel and Givaudan Launch AI Foresight Flavor Platforms

Understand the nuances of these two novel artificial intelligence-based platforms.

Tracy Gorman, insight executive, said, 'Health and wellness is the biggest global mega trend ever seen and is morphing from a trend to a way of life. Consumers demand natural ingredients and are scrutinizing labels like never before, so we wanted to showcase the naturals market, how trends are evolving and how our high-quality natural extracts and ingredients meet the expectations of beverage consumers.”

Treatt Releases Natural Extracts Report

The report shares insight into the global natural extracts market.

“Creating a sustainable and secure food system that addresses the sensory experience, nutrition and accessibility is vital to supporting the needs of people around the world,” said Leticia Gonçalves, president, Global Foods, ADM.

4 Factors Driving the Future of Alternative Protein

“Understanding current consumer needs, anticipating future trends, fostering industry collaboration and investing in advanced technologies is crucial for developing and innovating a protein arena that prioritizes both people and the planet."

More than half of all millennials in a Mintel survey agreed that they seek out more drinks, flavors or ingredients they like after initial discovery, providing an opportunity for brands to capitalize on momentum.

6 Key Trends Driving Innovation in the Non-Alcoholic Beverages Market

Fifty-one percent of consumers agree that when they discover a drink they like, they seek out more, indicating how momentum works within this space.

The public perception of cannabidiol is positive, with 64% of American respondents thinking cannabidiol is helpful, according to a Delvens survey.

Global Cannabidiol Market to Reach $4.14B by 2030

Cannabidiol, along with other cannabinoids and terpenoids, will eventually be accepted as a component of standard consumer goods in the medium to long term.

Consumers are most likely to choose snacks to meet emotional needs, with over two-thirds choosing snacks for relaxing and to satisfy a craving.

7 Flavor Trend Reports Covering Snacking, Functional Ingredients, Biotech and More

Don't miss the latest insights on the confectionery trends and consumer demands for low-to-no alcohol products.

Nearly half of consumers in a recent Mintel survey wanted to see juices/smoothies featuring functional ingredients/claims.

9 Emerging Flavor Trends in the Functional Ingredients Category

According to Mintel research, 85% of U.S. consumers indicate they currently eat or drink products that contain functional ingredients—often daily.

Is your company interested in keeping a finger on the pulse of how these sustainable ingredients are being utilized in F&F formulations?

Would You Like More Information about Trends in Sustainable Ingredients Utilized in Formulations? [Survey Results]

See the results of last week's poll!

While snacks inspired by flavorful dishes are not new to the market, products with intriguing but believable flavor combinations can be an easy and fun solution to satisfy certain food cravings.

3 Evolving Snack Market Trends According to Mintel

Mintel U.S. Food and Drink analyst weighs in on developing consumer trends driving flavor innovation.

The natural vanillin market is segmented into vanilla bean extract, ferulic acid synthesis, eugenol synthesis, and other sources.

Global Natural Vanillin Market to Reach $706M by 2027

Nearly 75% of consumers are reportedly willing to pay premium costs for clean-label products, according to the Clean Label Alliance.

A Mintel survey also reported that 50% of participants cited beer as their alcoholic beverage of choice at home, or at bars and restaurants, compared to 45% non-sparkling wine.

7 Emerging Flavor Trends Driving the Alcoholic Beverages Market

Discover the key findings driving the alcoholic beverages market in T. Hasegawa's Flash Flavor Report.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

Consumers are accustomed to exploring new alcoholic beverage flavors.

RTD Alcoholic Beverage Trends in Better-For-You Applications

Evolving consumer demand is driving inventive flavor formulation.

Citrus oils are popular for their immunity-boosting and stress-relieving properties which continues to fuel market growth.

Citrus Oil Market Driven by Wellness Demands, Household Products, Food and Beverage Markets

The global citrus oil market is expected to reach a valuation of $8.75 billion by 2023 and $14.4 billion by 2033.

Citrus flavors are often regarded as popular when it comes to beverages and other similar applications.

Citrus Flavor Market Growth Driven by Beverages, Natural Flavors

Reports project the global citrus flavor market to reach $2.63 billion in 2030.

According to Mintel research, nearly four in ten U.S. consumers report closely or occasionally following the sober curious lifestyle, with adherence concentrated among young, urban, high-income consumers.

Mintel Breaks Down the Rise in Alcohol Alternatives

Mintel research shows consumers are increasingly reevaluating their relationship with alcohol and replacing those drinks with new beverages.

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