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Type: Article

Section: Flavor > Trends

While traditional approaches relied on purchasing expensive marketing data and trend reports, the landscape is shifting thanks to artificial intelligence.

Translating Viral Trends Into Flavor Experiences

OSF Flavors' managing director gives tips on capturing a viral moment using it for flavorful innovations.

Consumers increasingly want to choose what suits them in the moment without sacrificing fun or flavor.

Attitudes Toward Alcohol Are Evolving ... And So Are Beverages

Ready-to-drink beverage category offers options for mindful drinking that fit the moment.

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

Dana Daneker Gasiorowski, creative director, cross category North America, principal flavorist, IFF

Flavorist Dana Daneker Gasiorowski Embraces Curiosity in her Work

Gasiorowski approaches her flavor applications with an open mind and encourages budding flavorists to think outside the box.

Ballschmiede shares, 'Innovations are addressing the increasing concern of resource scarcity, with efforts aimed at developing alternative flavoring ingredients and reducing the environmental footprint of food production.'

The Global Flavor Industry Enters a ‘Complex’ and ‘Rapidly Evolving’ Phase, Says IOFI Executive Director

Sven Ballschmiede, executive director of the International Organization of the Flavor Industry, discusses regulation flashpoints, healthy food trend impacts and more.

Product developers in the flavor and fragrance industries are using artificial intelligence to reduce the development timeline.

Industry Experts Discuss Artificial Intelligence Innovation and Role of Robotics in Flavor and Fragrance Industry

Learn more about how the industry is applying these technologies while keeping humans at the center of innovation.

Globally, the ready-to-drink coffee and tea market was projected to reach $44.64 billion in 2024 and is expected to grow at a rate of 12.8% by 2029, according to data from Statista.

Sipping on the Run: RTD Coffee and Tea Market Emphasizes Convenience, Health

Busy consumers are seeking coffee and tea drinks that are convenient, delicious and nutritious.

Social media is expected to continue to influence the flavor and fragrance industry.

Editor's Note: Making an Impact

Personalization is one of the four powerful themes for 2025, as people increasingly seek experiences that feel tailored to their tastes and lifestyles.

2025 Food & Beverage Trends: A Cohesive Look at Evolving Consumer Preferences

Let's take a look at 4 trend predictions for 2025 in the taste segment that emerged from the slew of forecast reports.

People consume citrus flavors every day and – unlike some other taste profiles – there are well-established expectations for a citrus-based sensory experience that is consistent across applications.

Solutions for Natural Citrus Flavors Amid Supply Disruptions

Despite the unknowns and inconsistencies of the global marketplace, the industry is not giving up on citrus. See what's next for citrus.

Flavorcon 2024 conference sessions ranged from confectionery to swicy (sweet and spicy) and everything in between.

Flavorcon 2024 Highlights: Organoleptic Panel, Expert Sessions, and Expo Insights at Atlantic City Event

Here's what you missed at flavor's favorite event in Atlantic City this October.

The Flavorcon expo hall is where innovation comes to life. Don't miss out on tasting, smelling and experiencing the latest and greatest the flavor industry has to offer.

Flavorcon 2024 Serves Flavor Chemists in Atlantic City

Get a taste of what’s to come as Flavorcon finally arrives to feed tastemakers’ creativity.

Branded Content Lead Image Precursor 401

Create an endless variety of beef and other red meat flavors

With the Springer® Precursor 401, Biospringer by Lesaffre helps flavor houses and food companies to develop authentic red meat flavors in a clean-label way, especially for the vegan segment. A key challenge for innovative plant-based offerings.

The snack aisle is more colorful than ever, and it looks like innovation is bountiful when incorporating spice in every bite.

Is The Snack Segment The Next Frontier for Experimental Flavor Formulation?

Jenna Troyli's Editor's Note for the September 2024 issue digs into the experimental flavors of the snacking segment.

Crafting successful LTO snack flavors can benefit when finding a balance between the familiar and the unexpected. To attract consumers, brands could focus on flavor combinations that are both intriguing and relatable.

How LTO Flavors Can Meet Consumer Expectations for Convenience, Nutrition & Taste in Snack Category

Kalsec shares key market research driving consumer demand in the evolving snack market with a focus on LTO offerings.

Snacking is a way for consumers to infuse joy into their day, and people are willing to indulge more in treats with exquisite taste.

What Are Consumers Looking for in Snack Flavors & Functionality in 2024?

From specific cravings to general hunger, a need for energy to a desire for indulgence and adventure, consumers are integrating the concept of "snackification."

The 2024 event was organized by Flavour Horizons Ltd. in association with the British Society of Flavourists, hosting 300 attendees.

FlavourTalk 2024 Conference Shines Light on AI, Biotechnology & Precision Breeding

The 2024 event was organized by Flavour Horizons Ltd. in association with the British Society of Flavourists, hosting 300 attendees.

Last year, T. Hasegawa achieved the highest globally consolidated sales in the company’s history.

T. Hasegawa 2024 Leaders & Newsmakers

T. Hasegawa explains how it achieved the highest globally consolidated sales in the company’s history.

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