Spearmint Tea and Functional Food & Bev Predicted to Top Holiday 2024 Trends

Spate experts share, 'With high volume and yet very low competition, spearmint tea is an interesting opportunity for brands in the beverages space.'
Spate experts share, "With high volume and yet very low competition, spearmint tea is an interesting opportunity for brands in the beverages space."
Tierney at Adobe Stock

In Spate's Holiday Trends Report 2024, the platform shared a +32.2% predicted December 2024 year-over-year growth for Spearmint Tea in the food and beverage segment. 

Spate shares, "With high volume and yet very low competition, spearmint tea is an interesting opportunity for brands in the beverages space. This trend is fueled by concerns such as hormonal acne, hirsutism, facial hair, weight [loss], and bloating, signaling consumers’ growing need for beverages that offer health benefits, especially hormones-related. Brands that offer this product, educate consumers, and answer questions regarding benefits and side effects will likely gain consumers’ trust and be successful in this space."

According to the platform's insights, brands can capitalize by consumers' curiosity and willingness to try new flavors and incorporate new ingredients into their routine by highlighting the benefits of new ingredients will encourage both trial and adoption.

Nate Rosen, founder of Express Checkout shares, "It is clear that consumers want more variety in their flavors and ingredients. They are starting to explore new tastes, new ingredients, as suggested with the growing popularity of mushroom hot chocolate, quinoa crisps, and Venezuelan empanadas. Nate Rosen People are starting to explore beyond the traditional flavors and ingredients that they normally see in their products."

More in Trends