IFF announced the enhancement of the company's taste solution portfolio for healthier, flavorful and nutrient-dense products. This shift is in response to IFF Consumer Intelligence Social Listening Insights reporting conversations around developing a healthier relationship with food grew by 242% in the United States, while conversations about mindful eating grew by 190% globally in the last year.
“We believe IFF technologies and expertise in nutrition science are best positioned to co-create with our customers to offer new products and formulations that win in the marketplace and help consumers achieve and maintain a healthy and sustainable lifestyle,” said Erik Fyrwald, IFF chief executive officer. “Consumers increasingly want nutritious choices that fit their weight management journeys but offer the best quality and flavor.”
IFF research results reported that conversations related to anti-obesity medications (AOMs) have increased in volume by 48% but decreased in sentiment by 11%, suggesting that consumers are interested but less receptive to the idea of taking AOMs.
How Will AOMs Inform Taste Innovation?
According to a study by Mattson, an estimated 7% of American adults (24 million people) will be on an AOM by 2035. A release by IFF stated, "Those on AOMs are commonly advised to focus on nutrient density, increasing protein and fiber intake and reducing calories by avoiding sugary beverages and alcohol."
With this drastic influence of anti-obesity medications' side effects over consumer purchasing, IFF is highlighting a range of technologies to address this growing trend that doesn't look to be going away any time soon.
IFF Nutrient-dense Taste Solutions
• Proteins: A broad portfolio designed to deliver great taste and texture with high-quality nutrition and sustainability benefits. High-quality proteins have been shown to increase satiety and help maintain muscle mass on a calorie-restricted diet.
• Flavors: High-impact top notes and consumer-preferred tonalities to "make every sip and mouthful a genuine sensorial delight." IFF FlavorFit (trademark) modulation technologies enable the creation of healthier products with natural flavors, supporting manufacturers by improving the perception of sweetness and saltiness, enhancing mouthfeel and masking undesirable off-notes like bitterness. FlavorFit is also said to bring juiciness and freshness to applications like healthier protein bars and help reduce dryness.
• Fiber: Litesse (registered trademark) fiber solutions is designed to offer functionality for healthy weight management in formats like powders, beverages, bars and gummies. Litesse Ultra (trademark) is said to support metabolic health and help manage weight by promoting satiety and controlling overall appetite and caloric intake. In combination with the probiotic Howaru (registered trademark) B420 (trademark), it is said the product can further help to control fat mass and increase lean body mass.
