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Section: Flavor > Trends

There is a fairly untapped opportunity in the mainstream to highlight aftertastes that have the ability to modify flavor perception.

Playing With Aftertaste Through Flavor Sequencing

Flavorists have long been obsessed with killing unwanted aftertastes as degrading distractions to their target flavor, but what about the opposite—using positive aftertaste to positively impact subsequent flavors, even creating new ones?

Photo provided by Conagra Brands, Inc.

Taco Bell Sprouts With Bigs Sunflower Seeds

Bigs’ latest flavor of sunflower seed, Taco Bell Taco Supreme, will feature USA-grown sunflower seeds with the restaurant’s signature spicy taco flavor and crunch.

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Cold Brew Meets Wine With Apothic Release

Winemaker Apothic has released its latest Apothic Brew, which features a blend of the smooth mouthfeel of cold brew coffee and the juicy blackberry flavor of a dark red wine.

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Givaudan Strengthens Dairy Solutions with Upcoming Acquisition

Hoping to expand the company’s natural dairy solutions, Givaudan will acquire Vika B.V. later this year.

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Cola Packaging Goes Digital with Innovative Promotions

Coke is pushing beverage marketing forward by interacting with consumers digitally and giving them a chance to win entry to popular music festivals.

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[Podcast] Manipulating Whisky Flavors With Ewan Morgan

The latest edition of the Two Sense podcast features a conversation with Ewan Morgan, national director of Diageo, at Flavorcon 2018.

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Mixfit Announces Partnership with DSM, Givaudan

The collaboration brings together DSM’s expertise in essential micronutrients with Givaudan’s expertise in taste and flavor solutions for customizable nutrition solutions.

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Coffee Talk With Flavorcon Speaker Barb Stuckey

In this Flavorcon interview, we talked to Barb Stuckey about her upcoming Flavorcon appearance and where she sees the flavor market heading.

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Foregoing Salt and Sugar Without Sacrificing Taste

Companies are appealing to the health-conscious consumer by finding ways to fill the void that sugar- and salt-free ingredients can sometimes leave.

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The Cookie Crumbles With Canada’s Sweet Tooth

A recent report took a look at popular sweet baked goods trends in Canada and found that cookies were among the most popular. Among the reasons for popularity include a sense of nostalgia and people becoming interested in baking.

The Last Word: F&F Innovation Within Reach

A conversation with Devin Peterson and Gary Reineccius

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Sabra Goes Sweet and Smoky With Latest Hummus

Sabra has released its latest flavor of hummus, which includes a blend of sweet and smoky flavors.

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Unilever Commits to Urban Farming With Growing Roots

Unilever has entered the organic snack category with the launch of its plant-based brand Growing Roots, where 50% of its profits will go to further fund urban farming initiatives.

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Symrise Creates Experiences With Joy of Authentic Food

The Symrise global culinary team has launched its Joy of Authentic Food Initiative, a program that will help food manufacturers create unique food experiences for its consumers.

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High Protein Coffee Coincides with Functional Beverage Trend

Adding protein to an already functional and caffeinated beverage may be just what consumers are looking for when looking for a midday pick-me-up.

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Shaking Things Up With New Cocktail Flavor Trends

Mimosas made with Scotch? Rum steeped with Jamaican jerk seasoning? Today’s cocktail flavor combinations push the boundaries that could be the next favorite of consumers.

Comax Launches Flavor Combos with a Multicultural Twist

In response to changing taste palates in the United States, the "Flavor Surge" line includes Cilantro lime, Ginger Sesame and more.

Photo provided by PepsiCo

PepsiCo Sparkles With Water Launch

PepsiCo has released bubly, a sparkling water beverage, as a way to meet consumer demands and expand in the water segment.

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