
In this special Flavorcon edition of the Two Sense podcast, Perfumer & Flavorist sat down with Ewan Morgan, national director of Diageo, to discuss his Flavorcon presentation and what goes into crafting a quality whisky.

Some of the topics covered in the podcast include:
- manipulating whisky flavors,
- the “craft” trend in whisky and alcoholic beverages,
- creating brands that resonate with consumers,
- what goes into a quality whiskey,
- his Flavorcon presentation
- and more.


!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)






