Firmenich and Finlays have entered an agreement giving Firmenich full sales rights to Finlays’ European tea and coffee extracts portfolio, effective immediately.
Under the new agreement, Firmenich is responsible for the full sales process, from commercial relationship to brief management, supported by the Finlays team. The partnership focuses exclusively on Finlays’ ranges of tea and coffee extracts and covers European markets only.
As a part of this new agreement, Firmenich will focus on commercializing two core parts of Finlays’ extracts business in Europe, its Cold Brew Coffee portfolio and its Tea Extract portfolio. The Cold Brew Coffee portfolio serves a rapidly-growing segment within the European region, and is crafted using a proprietary process designed to deliver a distinctly smooth, rich flavor experience.
Finlays’ Tea Extract portfolio includes The Wellbeing Collection, a range of all-natural tea extracts which are rich in bioactive compounds associated with various health benefits. These extracts are sustainably sourced from Finlays’ own tea farms, with on-site extraction facilities that enable tea leaves to be harvested and extracted on the same day, thereby preserving flavor and natural bioactive composition.
Karel Stoschek, SVP, Europe of Firmenich’s Taste & Beyond business, said, “We are very excited about this partnership. Our customers will benefit from Firmenich and Finlays’ combined expertise in product development, streamlining their own innovation and new product development process and helping to create even better products that tap into the natural, wellbeing and sustainability consumer megatrends.”
Rachel Jones, Finlays Group head of Business Development, said, “Firmenich and Finlays are joining forces at a time when consumer demand for healthier, natural ingredients has never been higher. Firmenich’s strong market coverage, deep understanding of taste and application know-how will enable Finlays products to reach a broader audience in Europe, helping the food and beverage industry develop innovative recipes featuring tea and coffee ingredients to meet evolving customer expectations.”
Guy Chambers, Finlays Group managing director, said, “The world of natural beverages is a dynamic hotbed of innovation and offers countless opportunities for sustainable growth. Our new partnership with Firmenich supports Finlays’ mission of bringing the best from bush to cup and will help us to deliver distinctive and exciting solutions for customers in Europe.”
Amaury Roquette, Firmenich vice president, Naturals Platform, Creation and Portfolio, said, “Firmenich and Finlays are both privately owned and share a similar, purpose-driven mission of creating healthier food and beverages made from natural and sustainable ingredients. This partnership further reinforces Firmenich’s commitment to accelerate global diet transformation by helping to create healthier, great-tasting food and beverages with more natural and sustainable ingredients to enhance wellbeing for people and planet.”