iRomaScents, a company that specializes in scent delivery systems and other technologies, displayed its AI Wizard fragrance assistant at Cosmoprof North America in Las Vegas, Nevada. This device uses statistical analysis and user input to deliver personalized fragrance recommendations for shoppers.
The AI Wizard is intended to be used by retailers to maximize revenue impact and gain deeper customer insights. The company’s data suggests that the device led to a fragrance sales conversion ratio of over 90%, compared to the 5% industry average.
According to the company’s press release, the device takes 1-2 minutes to deliver scent recommendations, featuring a sampling system that dispenses one precise, clean spritz. Further, the device holds up to 45 fragrances and can be scaled up to 135 stock.
“We’re not just selling a fragrance experience – we’re giving retailers a sales tool, marketing brain and customer magnet in one sleek machine,” said co-founder and chief executive officer Avner Gal. “If you’re a retailer and you’re not thinking about AI in beauty, you’re already behind.”
Attendees at Cosmoprof North America had the opportunity to test the AI Wizard and experience how it can impact fragrance retail. The company claims that those who have tested the device have seen more purchase readiness, more engagement and more meaningful data with less sampling waste.
