Ex Nihilo, a French perfumery house, has launched its latest fragrance, Idle Hour.
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Idle Hour was designed in collaboration with LA-based artist and photographer, Amanda Charchian. The name Idle Hour is described as alluding to the idea of memory, where time and space collapse. This sensuous feeling is familiar to Charchian’s days in Los Angeles, especially during a dusty, hazy magic hour at the end of the day before night falls.
Idle Hour offers scent notes of bergamot, pink pepper, cedarwood, iris, tonka bean, incense, musks, akigalawood and ylang-ylang.
Charchian shares, “Scent is an extraordinary way to communicate memory, as it lodges itself largely in the long-term memory system of the brain."
The artist aims to create a cinematic feeling that is particular to the sensation she feels when she spends time in her hometown, Los Angeles.
The fragrance launch is accompanied by a collection of photographs, also by Amanda Charchian. The images evoke flashing memories with shadows on soft skin.
More on Amanda Charchian
Amanda Charchian creates work with a feminine sensuality that is simultaneously epic and intimate. After earning her BFA from Otis College of Art and Design in 2010 with a focus on painting and sculpture, she is represented by Fahey/Klein Gallery in Los Angeles. Charchian continues to work on various personal and commissioned still and film projects for Gucci, Cartier, Vogue Italia, Bulgari, Purple Magazine, and with musicians such as Billie Eilish, Travis Scott and Alicia Keys.
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