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Market Report: Men's Fragrance and COVID-19

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Global perfume for men 2020 market report.

The market of perfume for men is reported to grow from 2015-2027, according to Cognitive Market Research. 

Related: Firmenich Connects Consumer Emotions and Fragrance Trends

The report categorizes key types into five segments. The five segments compare the revenue market share and compares the data from 2015 with the predicions of 2027:

  • The essence content above 20% is expected to grow from 10%-30%.
  • The essence content from 20%-15% is expected to increase from about 12%-35%
  • The essence content from 15%-8% is expected to increase from about 19%-45%.
  • The essence content from 8%-4% is  is expected to increase from about 21%-51%
  • The essence content from 3%-1% is  is expected to increase from about 28%-62%

The revenue market share is broken down in age groups comparing 2015 to 2027:

  • Men 18-25 years old will see an increase from 6%-13%
  • Men 25-30 years old will see an increase from 7%-17%
  • Men 30-40 years old will see an increase from 10%-24%
  • Men above 40 years old will see an increase from 11%-29%

By region, North America has remained steady leading the revenue market share, with an estimated 260% by 2027. Europe is estimated to remain in second with about 100%. 

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