Symrise Uses Food and Pleasure Study to Create New Flavors


Global manufacturer of flavors and fragrances, Symrise, has revealed the results of its Pure Pleasure Study. This study focused on the correlation between food and pleasure with the findings being used to help lead the company to new flavor concepts.

This study included specific food categories such as:

  • Salty snacks
  • Hot tea or coffee
  • Cereal
  • Soft drinks
  • Sauces
  • Crackers
  • Soups
  • Fruit juice
  • Chocolate confectionery
  • Cookies
  • Yogurt
  • Ice cream
  • Ready-to-eat meals
  • Sugar confectionery
  • Chewing gum
  • Ready to drink tea
  • Beer/cider
  • Spirits
  • Mixed drinks

The study found that there is a great deal of self-gratification in food as well as feelings associated with guilty pleasure, impulse, reward, reassurance, happiness and bliss. Participants in the study found that exploring and experimenting with new foods and beverages to be a pleasurable experience and one that gave them a sense of adventure and discovery.

New Flavor Concepts from the Study


  • Affogato - a combination of vanilla ice cream, hot espresso and amaretto
  • Mexican chocolate mocha with a hint of chili spice
  • Frozen hot chocolate frappucino with caramel and salted pretzel pieces


  • Mojito tea latte
  • Lemoncello tea latte
  • Cucumber melon green tea
  • Tiramisu tea latte
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