Treatt has expanded its portfolio of natural extracts with the introduction of TreattClear citrus extracts. The range extension is in response to increasing consumer demand for citrus profiles to meet consumers’ healthier living needs.
TreattClear citrus range is designed to deliver impactful and authentic profiles that are true to the fruit, From The Named Fruit (FNTF), with an effective cost in use.
The new range of profiles is said to deliver juicy, peely, zesty, floral and refreshing profiles that are water soluble and clean label with high performance in still, sparkling, alcoholic and non-alcoholic beverage applications.
The range offers flavors including tangerine, Sicilian blood orange, Mexican key lime as well as orange, lemon and grapefruit.
Emma Bowles, Global Marketing manager, said, “Demand has been boosted in the functional beverage space since the pandemic as healthier living becomes integral to our lives now and in the future. Citrus has been experiencing something of a resurgence as it aligns so well to this demand, continuing to secure its place in the top 10 list of flavors globally.”
Nicole Fabre, Citrus Category manager, said, “Our TreattClear citrus extracts are as close to the fruit as you can get. We are capturing the best of nature with minimal intervention, delivering an authentic-tasting beverage which consumers will love. These water-soluble extracts are already proving a winner with beverage brands and formulators alike due to natural claims, authentic taste profiles and ease of use.”