Treatt USA

Articles & News
According to Mintel, 46% of U.S. consumers say that “recognizable ingredients” are important when trying new drinks, and sometimes familiarity is tied to the brand and not the ingredient.
4 Fresh Flavor Trend Reports on Beverage, Natural Extracts and Alternative Protein Markets
Discover trend reports from T. Hasegawa, Treatt and ADM.
Jun 28th, 2023
Tracy Gorman, insight executive, said, 'Health and wellness is the biggest global mega trend ever seen and is morphing from a trend to a way of life. Consumers demand natural ingredients and are scrutinizing labels like never before, so we wanted to showcase the naturals market, how trends are evolving and how our high-quality natural extracts and ingredients meet the expectations of beverage consumers.”
Treatt Releases Natural Extracts Report
The report shares insight into the global natural extracts market.
Jun 23rd, 2023
L to R: Treatt has appointed Gavin Patrick to vice president of Global Sales and announced the retirement of chief commercial officer, Douglas Rash effective September 2023.
Treatt Appoints Vice President of Global Sales & Announces Retirement of CCO Douglas Rash
CEO Daemmon Reeve shared, “A huge thanks to Douglas for his significant influence on the Treatt journey. It has been a privilege to work closely with Douglas for the last 13 years and we all wish him well for a different pace of life.”
May 23rd, 2023
Cozy up and take a look at the latest in plant-based innovations, supply chain news, snack trends and more.
Explore Perfumer & Flavorist+'s November 2022 Issue
Cozy up and take a look at the latest in plant-based innovations, supply chain news, snack trends and more.
Oct 31st, 2022
Read up on noteworthy appointments, fragrance conservation acts, flavor trend reports, Flavorcon 2022 session announcements and more.
What You Missed This Week in F&F News
Read up on noteworthy appointments, fragrance conservation acts, flavor trend reports, Flavorcon 2022 session announcements and more.
Sep 16th, 2022
The report cites that RTD alcohol (which includes hard seltzers) has grown faster than any other alcoholic beverage category since 2018.
Treatt Releases RTD Cocktail Trend Report
The report cites that RTD alcohol (which includes hard seltzers) has grown faster than any other alcoholic beverage category since 2018.
Sep 13th, 2022